What should I do when I return from the supermarket?
Organisation size: Big
Publication date: 31 Mar 2020
Credit: Pablo González Pellicer
In this project, it is a basic guide of tips to protect yourself from covid in such a daily activity as shopping at the supermarket, to avoid contagion among the cohabitation of the house.
This project was published in the newspaper's breaking news, as well as on all its social media channels during the confinement period. Its audience reached 700,000 users.
For this project we use animated 3D models in Autodesk Maya and later edited in After Effects. Weight-optimized mp4 pieces were rendered to later implement it through worpress in a Google AMP stories format.
What was the hardest part of this project?
The most complex part was combining different activities starting from the same scenario. making the recommendations as visual as possible.
What can others learn from this project?
A very basic tips guide can be panted in a dynamic and visual way with almost no need for textual reinforcement.