Vaping, ‘juuling’: the new addiction that your kids say is ‘cool’

Category: Best visualization (small and large newsrooms)

Country/area: United States

Organisation: Univision

Organisation size: Big

Publication date: 17/10/2019

Credit: Amaya Verde, Ana Elena Azpurua, Javier Figueroa

Project description:

This interactive project explains the teen vaping epidemic that is putting at risk millions of youth in the United States and why more regulation is urgently needed to protect young people.

Impact reached:

Our audience was able to see in a visual way how vaping has become an epidemic and describes in a scrollytelling way how the juuls are constructed and how they work.  Data visualization is a great way to convey important messages to our audience, and this is no exception, by showing not only the dangerous appeal of juul pods but why they are used and their lack of regulation in the market today.

Techniques/technologies used:

Using a scrollytelling technique to animate the juul pod we were able to show the inside of these apparatuses.  We also used embedded video to show the smoke as a visual cue. Furthermore, we used javascript to create a dropdown menu to see the different ages of the decline in cigarette use just as vaping is on the rise.  Finally, with Adobe illustrator we graphed some of the reasons that teenagers do vaping.

What was the hardest part of this project?

As with all scrolltelling, the synchronization of  techniques needs to be very precise so that all aspects of what we are trying to tell our audience is conveyed in the correct manner.  This took some doing on all our parts but we were able to pull it all together to show a beautiful visualization.

What can others learn from this project?

The vaping epidemic is on the rise and it is very dangerous.  The use of infographics and visual story telling is an excellent way to convey our message.  Many of the dangers of vaping can be seen in this article in an easy to understand way.

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