The formula of intoxication

Country/area: Finland

Organisation: Helsingin Sanomat

Organisation size: Big

Publication date: 02/05/2021

Credit: Juho Jokinen, Kimmo Taskinen, Minna-Liisa Linjala, Timo Myllymäki, Essi Lehto, Juho Salminen


Juho Jokinen, text

Kimmo Taskinen, illustrations

Minna-Liisa Linjala, graphics

Timo Myllymäki, code

Essi Lehto and Juho Salminen, production

Project description:

What happens in your body when you drink alcohol. A story that goes forward like a night out partying (and drinking).

The alcohol calculator in the story is based on the information the reader provides about herself in the beginning.

Impact reached:

The story provides both physiological and social information about what happens when you drink. There are four steps in the blood alcohol level in the story:  0,5‰, 1‰, 2‰ and the next day (when the alcohol is burnt away).

For each of these steps the story provides info that how many drinks you have had to get there, what happens in the body and how long does it take for the body to burn the alcohol.

Techniques/technologies used:

By readers selection (age and bodyweight) personalized blood alcohol level and burn rate is calculated with JS.

What was the hardest part of this project?

The internal logic for these kind of stories is usually the hardest thing to come up with. What information is the same for all readers? What changes according to the info the reader has submitted? Does the text change? Or “only” graphics?

What can others learn from this project?

This gamified data story illustrates one possibility to address a topic that deals with health and science and is both personal and universal at the same time.

Project links: