A fun side project to approach the annual National Day Parade in Singapore. Each year a new song is released by local artists, commissioned by the National Day Parade organising committee. We looked at all 26 songs musically to show their differences and decade trends by using the Spotify API.
Reactions were very light-hearted and fun. There was a competition attached to the interactive to giveaway much coveted NDP tickets. Comments on social media were nostalgic, reminiscing about certain songs or totally forgetting about others. It was amongst our top 10 graphics for the year in pageviews.
What was the hardest part of this project?
Keeping it funny and not getting sucked into the musical jargon that many of our readers may not be familiar with. The Spotify API is very detailed and interesting but we had to edit a lot and use scrollytelling to explain how to interpret the data in a light way so it didn’t feel like an ‘assignment’ for the reader.
What can others learn from this project?
We really had to remember our audience and not make it overly complicated for them to understand otherwise we would definitely lose them.