Pedro Jiménez

Country/area: Spain

Organisation: Oceanografic de Valencia

Organisation size: Small

Publication date: 1 Sep 2020

Credit: Pedro Jiménez

Project description:

Infografía de un tamaño de 6×2 metros. Realizada por encargo para el Zoo Oceanográfic de Valencia. La infografía muestra cómo se ha transformado el ecosistema del Zoo de una forma natural tras el proceso de naturalización de los lagos artificiales que allí existen dando vida a fauna y flora autóctona que aportan mayor biodiversidad a la visita. Se representan 4 fases diferenciadas en las que de forma progresiva se han ido instalando nuevas aves, reptiles y peces en estos lagos artificiales. Con la infografía se pretende aportar una explicación y dar valor a que las aves que visitan el parque

Impact reached:

The purpose of this commission is to explain to all visitors to the zoo how and why the common areas of the park they are visiting have been transformed. As seen in the example photograph, the panel has ‘windows’ through which to observe biodiversity while you are understanding the explanation of the change in the panel itself. Therefore, nature is observed live while having more information about what is being observed.

Techniques/technologies used:

All the work was done with illustration made by me. The first sketches of animals and spaces were live, from the park itself. To later make the final illustrations in Photoshop and assemble all the information in Illustator.

What was the hardest part of this project?

The main difficulty of this assignment was undoubtedly the dimension of the infographic. 6 meters wide by 2 meters high for an infographic to be viewed at a distance of 1.5 meters apart (because it is within a 3 meter wide corridor).
For this reason, the illustrations (which are absolutely scientific in terms of anatomy and characteristics of the species represented) should have great detail. To get an idea, each species represented has an actual size in the document of an average of 30 cm.
Getting to work with that level of detail for such a large job was quite difficult.

What can others learn from this project?

Above all, the way to compose a design in such large dimensions and that the story to be told is still well understood. Sometimes, when the format is so large or elongated, the reading order can be lost. But in this case, it is intended that from afar an attraction and high impression is created to see the panel, then once you are in front of it, this evolution of a real space is well understood and that it also surprises by the level of detail when observed from close.

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