How a US President is Elected

Country/area: Spain

Organisation: Lavanguardia.com

Organisation size: Big

Publication date: 29 Sep 2020

Credit: Pablo González Pellicer, Mario Chaparro.

Project description:

 This piece explains the process of electing a US president, from his election as a party candidate to the presidential elections and final election.


Impact reached:

 The project was published in the politics section of the newspaper La Vanguardia in Google Amp stories format. Its diffusion was extended to social network channels, Twitter and Instagram TV, as well as in stories format for the same social network.


Techniques/technologies used:

 Illustrations of some of the presidents and the 2020 presidential candidates were made. In turn, 2D iconography and graphics were used and later animated in after effects.. Once all this was done, the pieces were rendered in weight-optimized mp4 to mount them on the Google AMP Stories format on which we assembled the entire sequence. All of them on a wordpress platform.

What was the hardest part of this project?

 The most complex part was to synthesize and simplify such a complex process subject to conditions, to create a clear and defined outline of the entire process of election to the presidency of the United States.

What can others learn from this project?

I think that in this project, editors may be more aware of the advantage of animation as a narrative and descriptive tool, both in politics projects and in many other fields of journalism. Likewise, you can also see how these projects can have output on multiple channels (video, social networks, stories) since they are designed to be multiplatform both in format and composition, to reach the largest number of users and readers.

Project links: