HIV is a global problem, but it is getting rampant in Russia. One of the key reasons is the lack of awareness and the taboo nature of the topic.
According to the UN, Russia has one of the fastest growing HIV/AIDS epidemics in the world. Approximately 95,000 Russians were diagnosed with HIV in 2015, and approximately 75,000 in the first nine months of 2016. Stigma surrounding the disease, and government indifference have contributed to the crisis.
This is the social project initiated by the Infografika Agency. We made the project together with the AIDS.CENTER Foundation experts.
The goal of the project is to draw people’s attention to the HIV problem and tell that almost everyone can be at risk. If it were a commercial project, we could measure its effectiveness, for example, by the number of sales of rapid HIV tests. But in our case, performance indicators are coverage, comments, and reposts.
4000 people visited project since the relise date
>200 shares in social media
4 articles about the project in health-media
We used qualitative and quantitative researches to grab the information for the project.
Also, all the illustration and anumation made by our designers.
What was the hardest part of this project?
It was difficult to work out the audience block on the topic of working with content, mood and TOV. It was difficult to communicate a difficult and unpleasant topic without alienating the audience.
What can others learn from this project?
Things that are understandable for one region or country can be completely taboo in another place. It is important to share the experience of developed countries and broadcast it to a new audience.