The special project tells us about why it is essential to become a donor and how the issue of blood donation has changed in Russia over the past ten years. There is the interactive tile grid map of Russia, which shows how donations have been progressing nationwide on five key parameters. In addition, the project answers key donation questions and dispels the most popular blood donation myths.
Blood donation is a very important part of health care in many countries. We put together some unique statistics, comparing data, went through the history of the situation and outlined the blood donation problems in Russia.
What was the hardest part of this project?
One of the toughest things to come up with a story for the regular donors and a wider audience. There are two parallel storylines in TASS special project for that reason. In the end, the reader would know how much he or she would have donated during reading the material. This widget was one of the hardest part for developers.
What can others learn from this project?
This TASS special project is to create conditions to draw attention to the blood donation problems in Russia. The main message of the project is to tell why it is necessary to donate blood and why it should be done regularly. Illustrations, visualizations and maps are designed to motivate readers to donate some blood.