This report collected the survey results from all counties in Taiwan to investigate the mobile app usage habits of Gen Z. Through the data, we found that emerging social applications are more likely to be loved by young people. Likewise, They prefer choosing the social software with lighter and faster information.
In addition, apps from China are gradually emerging, some legislators in Taiwan are worried about the impact of cultural propaganda on young people. For Gen Z in Taiwan, how do they view the problem and the negative labels given to them by the society?
This survey reveals the habits of young people using mobile apps, and also studies the characteristics of information and poplular culture on mobile apps from a media perspective. At the same time, we also point out the problems of Taiwanese students’ extensive use of Chinese apps in the report.
In order to make the questionnaire more representative, according to the information from the Ministry of Education, we referred to the distribution of students in all counties and cities in Taiwan in 2021, and then distributed questionnaires in each county and city through teachers and legislators, so that the results of the questionnaire can be closer to the full picture of Taiwan’s Generation Z.
All data is collected through Google Forms and is cleaned up with Google spreadsheets. In addition to the list of apps collected in the questionnaire, we also combined a comprehensive analysis of the country of origin, category, and launch year of the apps. At the same time, we also collected the questionnaire data of college students as a comparison.
What was the hardest part of this project?
Of course, different generations have different Internet browsing habits, and the next generation (also known as Generation Z) spends a lot of time on the phone screen. Through the information and interviews, this article hopes that readers can get a better understanding of this group of digital aborigines.
What can others learn from this project?
In the report, we hope to learn more directly about their Internet life and online culture through young people’s usage habits and their actual experience and stories, rather than through a distorted view from adults.