Fiocruz’s Castle receives lighting as part of Abril Verde
Organisation size: Big
Publication date: 28/04/2021
Credit: Juliana Xavier, Glauber Tiburtino, and Eduardo Müller
Highly skilled professional focused on research and health communication with a proven history in public relations, marketing, and internal communication. With a special knowledge of Brazilian health, worker’s health, and the research industry. Part of the team for the Covid-19 communication for the Brazilian population. Graduated in journalism and MBA in Strategic Communication Management.
Paper based on numbers and facts about worker safety and health in Brazil during the pandemic
Inform the population about the importance of worker health before and during the pandemic. Article was published in Agencia Fiocruz de Noticias, one of the vehicles considered of greatest relevance in Brazil.
Research on papers recently published by recognized institutions in the field of science, interviews with researchers, and photos.
What was the hardest part of this project?
Find recent numbers on worker health and occupational accidents. Most of the researches published on the internet were old, which made the story more complicated to be written. In addition, figures on the pandemic were still being studied, the published data were released in the article.
What can others learn from this project?
How to approach subjects that may seem uninteresting in a different way, aiming to gain the attention of the target audience.