Biden pulls Twitter back to a safe, official and balance-maintaining PR tool

Country/area: China

Organisation: Shuwen Datanews

Organisation size: Small

Publication date: 30/09/2021

Credit: Producer: Dai Yu Script: Zhang Anqi Data Analyst: Chen Feng, Xiong Xingran, Frank S.Chen, Graphic & Motion Designer: Liu Yue tong & Shen Yuran Data Checker: Zhang Yiwu Editor: Joseph Cullen



A data journalism team that specialize in creating multimedia content and offering technological support. Our products feature data news, animations, infographics, interactive work and data-backed research, in English or Chinese, along with other innovative services. Our core capabilities include identification of data sources, data analysis, data journalism production, information visualization and related research.   

Project description:

By using word-frequency analysis, we analyzed Biden’s Twitter content during his tenor of the first six months through an objective and quantitative angle. The video present our findings in an interesting and innovative way.

Impact reached:

We did an exclusive analysis on Biden’s twitter content during his first six months as the US president. The content is useful in learning about Biden’s political focus and social media strategy at the time. The design is especially unique in that it’s different from traditional news video, but more creative and visually pleasant. 

Techniques/technologies used:

Data: word-frequency analysis through python

Visual design: Graphic and motion designers utilized Adobe Illustrator, Adobe Photoshop and online for to make charts of different kinds.

What was the hardest part of this project?

The most difficult part is to collect raw data. Because Twitter has this mechanism that data analyst cannot do scraping, we had to copy around 1,100 posts from Twitter by hands.

What can others learn from this project?

The utilization of word-frequency analysis onto social media content exploration.

The innovation of news design. 

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